I am a big fan of very light make-up. The type that is worn not to impress me, but to make may lady feel attractive. Let's face it, girls walk out dressed up for each other, not for us.
I do, however, loathe lipstick and I always request lipstick removal before any kissing, etc.
Whenever I see "caked on make-up" I remember Mrs Doubtfire, when caught at the fridge without her/his face. Dumped her face in a cream pie and pretended it was night cream.
An ex of mine used to trowel it on, but it always stopped at the limit of the mirror. Never seemed to be blended around the corners, so a lightly tanned clear face became a white as silk blemished neck. It was OK if you were facing her, but looked really odd from the side.
So, yes, natural beauty if gorgeous, but if she feels better made up, then not too much... please. A little dab'll do ya