$49 per week? The rate for a 'standard' ad on E&B is $12.50 per week (and you can advertise for as little as $10 per week). Even an 'Elite Featured Ad' for independents is only $47 per week. And there are different rates for independents, agencies and establishments. Agency and establishment rates can generate multiple search results—one for each sex worker (up to 30 people). So treating each search result as a separate paid ad doesn't work.